So
who are we and what is Discipline Footwear all about? Our
owner spent 17 years at
the top athletic
footwear company in the business before leaving
to start Discipline.
He left
because he saw that the footwear
being offered to martial artists
was,
in
his extended vocabulary of
words, “crap”. The
quality of the materials
used
was very low and there
was zero thought being
put into any technology
that would help increase
the performance of
the martial arts athlete.
Martial arts footwear
at that time was nothing
more than cheap
foot coverings.
Running, tennis, basketball,
cross training and every other athletic endeavor
under the sun
could hardly keep up with all the new styles and
technical advances being made in their
footwear but martial
artists
were still being neglected
worse than Joan Crawford’s
offspring.
So he grabbed a footwear designer
(who happened to be a seasoned
point
fighter), and they re-designed
every aspect of a martial arts
shoe.
They
combined quality
upper materials,
added
breathability, lateral
stability,
arch
support, forefoot
flexibility and
still retained the lightweight “barefoot feel" necessary to workout as long
and hard as possible.
With
all due respect to Mr.
Costner, the idea that, “If
you build it, they will
come” has never been
more true. We were told
by many people that martial
artists didn’t need
or want technical,
performance shoes and that we would
not succeed. Today, with
hundreds of schools and
thousands of martial arts
athletes wearing our shoes,
we try to keep a straight
face when we reminisce,
apparently those people
were wrong.
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